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Hi anda, PERSONAL LOAN INFORMATION IS HERE! Sun 30 Aug 2026 -______________________________PERSONAL LOAN INFORMATION IS HERE! Sun 30 Aug 2026 -______________________________ Limited-Time Offer Update your payment information to continue enjoying uninterrupted access to your account, files, and stored data.------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ++++++ Dear Teacher: We hope that your recent visit to the Henry B. Plant Museum was a valuable experience. We ask that you evaluate the school tour program by completing and returning this evaluation. Your responses will assist us in monitoring and improving our programs and will provide feedback to our volunteers and staff. Thank you for your cooperation. Did you use any of the pre-visit materials? Yes No Which ones? Please rate the following experiences on a scale of 1-5 (5 being the highest). Not at all A little Neutral Somewhat Absolutely Easy to book a field trip 1 2 3 4 5 Useful pre-visit materials 1 2 3 4 5 Easy arrival process 1 2 3 4 5 Museum met your expectations 1 2 3 4 5 Educational value of the field trip 1 2 3 4 5 Entertainment value of the field trip 1 2 3 4 5 Could hear your docent 1 2 3 4 5 Docent was informative 1 2 3 4 5 Tour content was appropriate for grade 1 2 3 4 5 Value of the live theater experience 1 2 3 4 5 na Please comment on any areas you ranked 1-3. What did your students most enjoy? What did they least enjoy? Is there anything that your students didnÃ¢Â€Â™t learn that you wish they had? Do you have any suggestions as to how we could improve the studentsÃ¢Â€Â™ experience? Would you recommend this field trip to other teachers? Yes ++++++ Reset your password google.com ------------------- Reset your password ------------------- Follow this link to reset your customer account password at google.com ( https://www.google.com?syclid=1Pre32Ft4vl52px9-00yhx75i-rwswlpm6-n80h0qcg-7oygh651bem9hsdad2thpopl ) . If you didn't request a new password, you can safely delete this email. Reset your password ( https://www.google.com/account/reset/9651701184064/lf1xqi7s52qy9sfmwbk4mf661xna54e9-97650581621?syclid=TJhn71H6Zvj97gd3-4yzy1v5s-6ie1gx0a-v9cc6rli-3le7z9oq9bdd4h9vex697mom ) or Visit our store ( https://www.google.com?syclid=v8GzutfIDHe7nggl-xhm0euqk-ry6tkga6-ud6n685h-2ki3yhslakho1o6d1s0qyoln) If you have any questions, reply to this email or contact us at questions@google.com RETURN@google.com koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh tKsqsDXLM0qbgexOCEajBmHb3VwOkkzaucU8lUCYkEQpt3LIJBZAbw4@slgjjtfmsfnq-ewjdyg.org aZJ0dfG35YZL7lc8wLquuhskP5Op50OY7fhu4YpdClgyYfWS0AE1kpl@slgjjtfmsfnq-ewjdyg.org Ej5uEigfMLaJcPvb5uifHeMfxUG3LiclMWaaLi5FoITXXFgJMlA2sox@slgjjtfmsfnq-ewjdyg.org EqPX4rM2BlX0Cba4SEqfUWn0uVciVTBBLxfXkzMjz5nrWH6FVGBR7jx@slgjjtfmsfnq-ewjdyg.org lEML7fpAvc1T8mUB8h9dG87hkVZK6Va6kRrE1ValVvksarzzxGU59Oa@slgjjtfmsfnq-ewjdyg.org Dear Teacher: We hope that your recent visit to the Henry B. Plant Museum was a valuable experience. We ask that you evaluate the school tour program by completing and returning this evaluation. Your responses will assist us in monitoring and improving our programs and will provide feedback to our volunteers and staff. Thank you for your cooperation. Did you use any of the pre-visit materials? Yes No Which ones? Please rate the following experiences on a scale of 1-5 (5 being the highest). Not at all A little Neutral Somewhat Absolutely Easy to book a field trip 1 2 3 4 5 Useful pre-visit materials 1 2 3 4 5 Easy arrival process 1 2 3 4 5 Museum met your expectations 1 2 3 4 5 Educational value of the field trip 1 2 3 4 5 Entertainment value of the field trip 1 2 3 4 5 Could hear your docent 1 2 3 4 5 Docent was informative 1 2 3 4 5 Tour content was appropriate for grade 1 2 3 4 5 Value of the live theater experience 1 2 3 4 5 na Please comment on any areas you ranked 1-3. What did your students most enjoy? What did they least enjoy? Is there anything that your students didnÃ¢Â€Â™t learn that you wish they had? Do you have any suggestions as to how we could improve the studentsÃ¢Â€Â™ experience? Would you recommend this field trip to other teachers? Yes koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh koslajkatw-xgyqklsyhdoxxlvpqvindpxxh ###### Marketing Against the Grain Read Marketing Against the Grain Newsletter here: https://marketingagainstthegrain.com/a-playbook-that-raised-20m?ecid=ACsprvsszJU1g2kq_DSupsV6RnGunI52dq25zPAO9EYuOXKnrzx7ykZ-Fdu_ayN6z4yT_LoQ2BbC&_hsenc=p2ANqtz-9oNUT0C2Z-7q10jO-1MfxWIC7hS2KGyrqQK1lcbq2wyJDbmuOTFo3BLQHbKWaSsi59yHXc2ky4rsQ2qJdq13xpfHqqgw&_hsmi=424867976 Marketing Against the Grain, 2 Canal Park, Cambridge, MA 02141, USA, +1 888.482.7768 Unsubscribe (https://hs-20627419.s.hubspotemail.net/hs/preferences-center/2980570/en/direct?data=W2nXS-N30h-zPW4fNmll3QNN7cW3d7dWm2F-xMDW1LvCYN49Dxh4W4pb_431V1Ff9W3zbpKh3djSjjW3LQ3jg47QF0gW3QRfGf1BHzPYW2WzQ4-1SxYJjW1Xr-1M1V21BdW3bccL73LRFR7W3ZMsZm2xWHXnW2WKHlB2q_pmGW4rw3GV49KrkHW3QVcTk1_3tMHW2z_Pc447p9D2W3M3ZXz3GVwJXW3-1XdV3M16bpW2RT5jM1LB6ymW2RJpbv23lyjjW30sgjg1Zp_JDW49RKhy1BKdZvW30zwCr3VYvGtW21759F4fhF0VW1Zs5kn4mvzGQW4mjfZR3M4PP5W2zGwwC2CZvYgW36tRbc4pl5J9W2TjSpK45Q4-5W21q4VC3GXc-_W4rgvJp2PLGYMW4mnN7Q2MpdjVW3QSwC321mC_nW3JHC9w30sNlxW21jbrL2vP67mW43qW3_1S5c5-W4hFXqd3LWRm4W4rGN9J4rv-NdW2-m2P439_z4-W2TMvwp2zG8zxW3dzzrK3V_mPqW3Xy6xh231RrWW32zR0L1ZfM4gW41PDff4kl2yGW1NdhS64cPpmqW32H9VM1Nt9GQW3BW0x21LzMg_W2TqFjh3H9QKSW1SqCBS2WnjyYW1SxSNS34qCndW3LNkyS4p5CBjW41D0X_3bvDy1W2-dT5z3F6grFW1Vs87M2MzKGBW1Q6HkH38mP7yW2w4Np41ZqXpWW1-Xf4l2CsW6SW3VWq0f3_ZyJCW45pMg738B2spW2C_c1S3GYtcGf38f-Lh04&_hsenc=p2ANqtz-9oNUT0C2Z-7q10jO-1MfxWIC7hS2KGyrqQK1lcbq2wyJDbmuOTFo3BLQHbKWaSsi59yHXc2ky4rsQ2qJdq13xpfHqqgw&_hsmi=424867976 ) Manage preferences (https://hs-20627419.s.hubspotemail.net/hs/preferences-center/2980570/en/page?data=W2nXS-N30h-zPW4fNmll3QNN7cW3d7dWm2F-xMDW1LvCYN49Dxh4W4pb_431V1Ff9W3zbpKh3djSjjW3LQ3jg47QF0gW3QRfGf1BHzPYW2WzQ4-1SxYJjW1Xr-1M1V21BdW3bccL73LRFR7W3ZMsZm2xWHXnW2WKHlB2q_pmGW4rw3GV49KrkHW3QVcTk1_3tMHW2z_Pc447p9D2W3M3ZXz3GVwJXW3-1XdV3M16bpW2RT5jM1LB6ymW2RJpbv23lyjjW30sgjg1Zp_JDW49RKhy1BKdZvW30zwCr3VYvGtW21759F4fhF0VW1Zs5kn4mvzGQW4mjfZR3M4PP5W2zGwwC2CZvYgW36tRbc4pl5J9W2TjSpK45Q4-5W21q4VC3GXc-_W4rgvJp2PLGYMW4mnN7Q2MpdjVW3QSwC321mC_nW3JHC9w30sNlxW21jbrL2vP67mW43qW3_1S5c5-W4hFXqd3LWRm4W4rGN9J4rv-NdW2-m2P439_z4-W2TMvwp2zG8zxW3dzzrK3V_mPqW3Xy6xh231RrWW32zR0L1ZfM4gW41PDff4kl2yGW1NdhS64cPpmqW32H9VM1Nt9GQW3BW0x21LzMg_W2TqFjh3H9QKSW1SqCBS2WnjyYW1SxSNS34qCndW3LNkyS4p5CBjW41D0X_3bvDy1W2-dT5z3F6grFW1Vs87M2MzKGBW1Q6HkH38mP7yW2w4Np41ZqXpWW1-Xf4l2CsW6SW3VWq0f3_ZyJCW45pMg738B2spW2C_c1S3GYtcGf38f-Lh04&_hsenc=p2ANqtz-9oNUT0C2Z-7q10jO-1MfxWIC7hS2KGyrqQK1lcbq2wyJDbmuOTFo3BLQHbKWaSsi59yHXc2ky4rsQ2qJdq13xpfHqqgw&_hsmi=424867976 ) ------=_Part_8040250_998169544.1782129681714 Content-Type: text/html; 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padding:0 !important; font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word"> <div id="preview_text" style="display:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;" lang="en">The Trevor Project’s Kevin Wong on hope, simplicity, and shareability ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏   </div>  <div class="hse-body-background" lang="en" style="background-color:#ffffff" bgcolor="#ffffff"> <table role="presentation" class="hse-body-wrapper-table" cellpadding="0" cellspacing="0" style="margin:0; padding:0; width:100% !important; min-width:320px !important; height:100% !important" width="100%" height="100%"> <tbody><tr> <td class="hse-body-wrapper-td" valign="top" style="font-family:Arial, sans-serif; font-size:15px; 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font-size:12px; padding:10px 0; margin-bottom:0; line-height:135%"> <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWl4ZwpbW5BWr2F6lZ3pDW2D4hK68V6DsBW97vQzL7X_Y_XW5HLsmh6ZR_y8W1HLHJk3XyFz5W78wprx6Cg0zWW8scz9m1s6fPpW4qyjB18RJTStW1mS0FB6zDMSRW2wgv8x1CnMsbN16x4m9WkKBDW5QTgTl9jY8WJW7QkZmF8GvXQMW6YrS-y8P4CQZW1lmmLQ6rvfP8W2476jS2wL_W8W7FbtYs5PrFKVW2XMK9t1Q8qMgW73sDMf4hLMT6W4S5T3Z6mrmXmW7Rz0bS21QQDqW6pFXTh2wjLXzW8TxxjM72yNd6W5t4_Rv7NJvFVW10Gz-8715jfnW4m1G1t1czJlpW64_N-B8GchYJN3NjJRTtm8kyW9fvMVZ3b4Ww_W86HMLp4HBLtGW56kLYY5Bcd6QW1H4JM21C6z6JW79-XGH5xMvYFW86nt691N3-xnW35vCgb7wBV32f7SQ-hg04" style="color:#192733; font-weight:normal; text-decoration:underline; font-style:normal" data-hs-link-id="0" data-hs-link-id-v2="t4rDbtIp" target="_blank">View in browser</a> </td> </tr> </tbody> </table> </div></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 20px"><div id="hs_cos_wrapper_module_17782718921633" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><p style="text-align: center; font-weight: bold; font-size: 15px; line-height: 150%;" data-path-to-node="6">June 22, 2026</p></div></td></tr></tbody></table> <div id="hs_cos_wrapper_module_17782713976292" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <table width="100%" cellpadding="0" cellspacing="0" border="0" role="presentation"> <tbody> <tr> <td align="center" style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word"> <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWF2-ZW0W69sMD-6lZ3p6W8q-4WM4c5dTJW841MBr5-k6G7W3L5jHw1M5x3mW8pvLsN4XGS41W3bj3-d5xWBbtW5yYn0H1KHRYMW2M1tvw2ZxpkRMNzncGpmDgfW6JcRBx1DVDh6W4bXmXG6-LPV4W4swvLp6WPYtMW56vxvf19ZgB-W4MhfPR4-wN-6W388sYZ9264qpW4mGCm43NvsS_W5g-lVJ8FBp3lW3sQqcG1J_gzcW8N4VD62CcGv5W5PF55y2G4lx7W5xSGpx526ph4f9k7WQq04" target="_blank" rel="noopener noreferrer" style="color:#00a4bd; display:inline-block" data-hs-link-id="0" data-hs-link-id-v2="F2FqWUim"> <img src="https://marketingagainstthegrain.com/hs-fs/hubfs/media-brands/Marketing%20Against%20the%20Grain/marketing-against-the-grain-2026/March%202026%20Logos/March%2026,%202026%20Logos/MATG%20%26%20The%20Hustle%20Email%20Logo_MATG_Hori_Opt3.png?width=1080&height=184&upscale=true&name=MATG%20%26%20The%20Hustle%20Email%20Logo_MATG_Hori_Opt3.png" alt="Marketing Against the Grain" width="540" height="92" style="outline:none; text-decoration:none; border:none; display:block; max-width:100%"> </a> </td> </tr> </tbody> </table> </div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module-1-0-0" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module-1-0-0_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p data-path-to-node="6" style="line-height:150%"> </p> <p style="line-height:150%">Most of us are trying to sell software or services. Maybe sneakers or sofas. </p> <p style="line-height:150%"> </p> <p style="line-height:150%">Kevin Wong is trying to end suicide among LGBTQ+ youth. (But this newsletter is mostly about hope.)</p> <p data-path-to-node="6" style="line-height:150%"> </p> <h2 data-path-to-node="8" style="margin:0; line-height:150%; font-size:24px">Meet the Master</h2></div></div></td></tr></tbody></table> <div id="hs_cos_wrapper_module-1-0-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table class="hse-image-wrapper" role="presentation" width="100%" cellpadding="0" cellspacing="0"> <tbody> <tr> <td align="center" valign="top" style="font-family:Arial, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 30px 10px 20px; font-size:0px"> <img alt="Kevin Wong " src="https://marketingagainstthegrain.com/hs-fs/hubfs/Kevin%20Wong%20%20MAtG.png?width=1100&upscale=true&name=Kevin%20Wong%20%20MAtG.png" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="550" align="middle"> </td> </tr> </tbody> </table></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module_17764457470301" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module_17764457470301_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 data-path-to-node="8" style="margin:0; line-height:150%; font-size:24px">Kevin Wong<br><em>Chief communications officer, <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWF2-ZW0W69sMD-6lZ3npW3Rr3YC6CWPL-N4nLqJ5WYGQyN1P1QDXVkS3jW3S-tNJ1bZwdPVyZ6jc3BxCzZN6KBfKR-Nvx8W3j3_ps2FjfjyW97K0H66C2CYLW5q8H8F91WRwNW8wb-fc2XNsQvW6FhFQ-53D1cXW4ZN6sJ3v9p8jW51tJPY1l2mm8W3mmWvz2t11v_W4Q6JVf6sF99ZW8Sq84m3q2khgW8r3_Bs2zglMCW63RPwL930QHcW4R2Svf6MMJPyW1q6Xy15GJ9NCf2f8fk604" style="color:#192733; font-weight:bold; font-style:italic" rel="noopener" data-hs-link-id="0" data-hs-link-id-v2="S7jHfkRV" target="_blank">The Trevor Project</a><span style="font-weight: bold;"> </span></em></h2> <ul style="line-height:150%"> <li> <p style="line-height:150%; font-weight:normal"><span style="font-weight: bold;">Claim to fame</span>: Last year, The Trevor Project raised $20+ million in an emergency fundraiser — during a period of widespread donor fatigue, against a backdrop of federal funding cuts, and while dozens of other non-profits were also sounding alarms.</p> </li> </ul></div></div></td></tr></tbody></table> <div id="hs_cos_wrapper_module-3-0-0" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div style="padding: 30px 30px 5px 30px;"> <span style="background-color: #FFBC49; color: #192733; padding: 4px 8px; font-family: Arial, Helvetica, sans-serif; font-weight: bold; font-size: 14px; border-radius: 2px; display: inline-block;"> Lesson 1: </span> </div></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px 30px"><div id="hs_cos_wrapper_module-3-0-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module-3-0-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 data-path-to-node="13" style="margin:0; line-height:150%; font-size:24px">Hope isn’t a soft add-on. It’s part of the strategy. </h2> <p data-path-to-node="14" style="line-height:150%"> </p> <p style="line-height:150%">The first thing you see on <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWl2-ZW0W5BW0B06lZ3mVW3W55tW3PyZnGW6zJVJM3tyKD_W9kZkc31dwHNCN9hSsbVWnkXVW6-yL2Z30HQskW2ydZs379Pz9WW1k8_hB6b7bBhW4mvP5K7R9LKDW6blX7X47WjXhW1_Qt_N7SrBPWW8Xw_v06V3Gl9W43HpNd1klMG5W8Q_8mK5KD6gyW6Pd5vf6pDNmpM_3z3Xh0qffW6QtRqk6pHbjpW5W79KN3XmVY0W3hBFry7bxMPKf7v3r7204" rel="noopener" style="color:#192733" data-hs-link-id="0" data-hs-link-id-v2="UaVRKxEw" target="_blank">thetrevorproject.org</a> is a pop-up saying that you can quickly leave the site by pressing the ESC button three times. It’s a sign that the stakes here are real, and the people it serves are, too.</p> <p style="line-height:150%"> </p> <p style="line-height:150%">It’s the human part that Wong zeroes in on. “We work really hard on a pretty tough mission — ending suicide among LGBTQ+ young people. <span style="font-weight: bold;">[It’s about] taking that and telling the human stories behind it.</span>”</p> <p style="line-height:150%"> </p> <p style="line-height:150%">It can be dark at times, Wong admits. But even in times of despair, humans have the capacity — and need — for hope. The Trevor Project’s storytelling might include an LGBTQ+ young person who went through a tough time — but it also might look like “shining a spotlight on an adult who didn’t know about the identities or struggles of an LGBTQ+ young person in their life, [and who came] around to acceptance, educating themselves, and learning how to support that individual.”</p> <p style="line-height:150%"> </p> <p style="line-height:150%"><span style="font-weight: bold;">“We strive to connect our audiences to hope,” </span>Wong tells me, pointing out that <span style="font-weight: bold;">it’s even written into the organization’s branding</span>. This is grounded in some practical considerations, like fending off compassion fatigue. But hope-as-strategy also quietly acknowledges the humanity of the people scrolling Instagram or navigating to The Trevor Project’s website.  </p> <p style="line-height:150%"> </p> <p style="line-height:150%">To find your own version of this, Wong says to look for <span style="font-weight: bold;">“whatever humanized storytelling is for you, your mission, or your company — and explore that.”</span></p></div></div></td></tr></tbody></table> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module-3-0-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table role="none" border="0" cellpadding="0" cellspacing="0" style="vertical-align:top" width="100%"> <tbody><tr> <td align="center" style="font-family:Arial, sans-serif; color:#192733; font-size:0; word-break:break-word"> <p style="font-size:1px;border-top:1px solid #ff8933;width:100%;margin:0 auto;"></p>  </td> </tr> </tbody></table></div></td></tr></tbody></table> <div id="hs_cos_wrapper_module-3-0-3" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div style="padding: 30px 30px 5px 30px;"> <span style="background-color: #FFBC49; color: #192733; padding: 4px 8px; font-family: Arial, Helvetica, sans-serif; font-weight: bold; font-size: 14px; border-radius: 2px; display: inline-block;"> Lesson 2: </span> </div></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module-5-0-0" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module-5-0-0_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 data-path-to-node="2" style="margin:0; line-height:150%; font-size:24px">Pair a problem with a path forward.</h2> <p style="line-height:150%"> </p> <p style="line-height:150%">With hope as your backbone, you suddenly have a lot more options when bad news strikes. </p> <p style="line-height:150%"> </p> <p style="line-height:150%">And it struck The Trevor Project last year, to the tune of $25 million in eliminated federal funding. That’s not a one-time cut — it’s $25 million every year. The Trevor Project had a month to spin down a program it had spent years building up, and had to immediately cut down the number of LGBTQ+ youth it could serve.</p> <p style="line-height:150%"> </p> <p style="line-height:150%">What followed was the Emergency Lifeline, a two-part campaign to raise money and build awareness. And it worked: The Trevor Project raised $20 million.</p></div></div></td></tr></tbody></table> <div id="hs_cos_wrapper_module_17788686327951" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div style="margin: 20px 0; font-family: Arial, Helvetica, sans-serif; max-width: 100%; box-sizing: border-box;"> <div style=" border-left: 4px solid #Ffbc49; background-color: #FFFFFF; padding: 30px 20px; display: table; width: 100%; max-width: 100%; box-sizing: border-box;"> <div style="display: table-cell; vertical-align: middle; width: 120px; min-width: 120px; padding: 20px 20px 20px 30px; box-sizing: border-box;"> <img src="https://marketingagainstthegrain.com/hubfs/Marketing%20Against%20the%20Grain/MATG%20Newsletter%20Assets/MATG_quotation_mark.png" alt="Redirect that energy, so it’s not always doom-and-gloom statistics." style="outline:none; text-decoration:none; width:90px; height:auto; display:block; vertical-align:middle; max-width:100%; min-width:80px" width="90" height="auto"> </div> <div style="display: table-cell; vertical-align: middle; padding-left: 0;; box-sizing: border-box;"> <div class="quote-text-content" style="font-size: 18px; line-height: 1.5; color: #192733; font-style: italic; margin: 0; padding: 20px 30px 20px 0px;"> <style> .quote-text-content a { color: #192733 !important; text-decoration: underline !important; } </style> <p><strong><em><span style="font-weight: bold;">Redirect that energy, so it’s not always doom-and-gloom statistics.</span></em></strong></p> </div> </div> </div> </div></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module_17820886177584" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module_17820886177584_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="line-height:150%">Wong credits the approach. Yes, share the bad news, but don’t stop there. “We also give them a CTA. Here’s what you can do to channel your energy. Share this. Take this action. Sign up to advocate in your state. <span style="font-weight: bold;">Redirect that energy, so it’s not always doom-and-gloom statistics.</span>”</p> <p style="line-height:150%"> </p> <p style="line-height:150%">The impulse in a crisis is (for me, at least) to explain everything (How did we get here? What exactly is 988 funding and how is it structured? Why is my anxiety spinning out of control?). Wong and his team resisted that. Instead of providing a full accounting, they gave people something to do with the anger and grief they already felt. </p></div></div></td></tr></tbody></table> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module_17764463501122" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table role="none" border="0" cellpadding="0" cellspacing="0" style="vertical-align:top" width="100%"> <tbody><tr> <td align="center" style="font-family:Arial, sans-serif; color:#192733; font-size:0; word-break:break-word"> <p style="font-size:1px;border-top:1px solid #ff8933;width:100%;margin:0 auto;"></p>  </td> </tr> </tbody></table></div></td></tr></tbody></table> <div id="hs_cos_wrapper_module-9-0-0" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div style="padding: 30px 30px 5px 30px;"> <span style="background-color: #FFBC49; color: #192733; padding: 4px 8px; font-family: Arial, Helvetica, sans-serif; font-weight: bold; font-size: 14px; border-radius: 2px; display: inline-block;"> Lesson 3: </span> </div></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module-9-0-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module-9-0-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 data-path-to-node="14" style="margin:0; line-height:150%; font-size:24px">Shareability is a design decision, not an outcome. </h2> <p style="line-height:150%"> </p> <p style="line-height:150%">The way the federal funding cuts were structured was a content marketer’s worst nightmare. Think grants, contractors, subcontractors, maybe even sub-subcontractors. It took a few minutes for Wong to explain it to me on a Zoom call, never mind trying to distill it into an Instagram story.</p> <p style="line-height:150%"> </p> <p style="line-height:150%">So for the campaign, he stuck with simplicity. “We landed on a message that said, ‘Hey, this is what's happening, this is the impact, and here's what you can do to help.’” </p> <p style="line-height:150%"> </p> <p style="line-height:150%">Wong says that The Trevor Project is incredibly lucky to have a deep bench of supporters around the world. But they’re still always trying to “pull people into the funnel so that they can see our social content.”</p> <p style="line-height:150%"> </p> <p style="line-height:150%">“It is very important for us to work with peer organizations and partner with celebrities and creators” — people whose followers may have heard of The Trevor Project but might not know about the sudden cut to funding. </p> <p style="line-height:150%"> </p> <p style="line-height:150%"><span style="font-weight: bold;">“Shareability was a really major factor in how we navigated those few months” after learning of the funding cuts. </span>So next time you’re talking about raising awareness and building community, don’t just wait for followers to share your posts — design your campaign around it.</p></div></div></td></tr></tbody></table> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module_17804222572712" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table role="none" border="0" cellpadding="0" cellspacing="0" style="vertical-align:top" width="100%"> <tbody><tr> <td align="center" style="font-family:Arial, sans-serif; color:#192733; font-size:0; word-break:break-word"> <p style="font-size:1px;border-top:1px solid #ff8933;width:100%;margin:0 auto;"></p>  </td> </tr> </tbody></table></div></td></tr></tbody></table> <div id="hs_cos_wrapper_module-11-0-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div style="background-color: #99AFC5; padding: 30px 20px; border-radius: 4px;"> <div style="background-color: #ffffff; padding: 40px 0px; border-radius: 4px; font-family: Arial, Helvetica, sans-serif;"> <div style="padding: 0 30px;"> <div style="margin-bottom: 15px;"> <span style="background-color: #FFBC49; color: #192733; padding: 4px 8px; font-family: Arial, Helvetica, sans-serif; font-weight: bold; font-size: 14px; border-radius: 2px; display: inline-block;"> Make Yourself A Master </span> </div> <h2 style="font-family:Arial, Helvetica, sans-serif; font-size:30px; font-weight:800; color:#1A1A1B; margin:0 0 20px 0; line-height:1.25"> </h2> </div> <div style="padding: 0 20px; margin-bottom: 30px;"> <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWl5nR3bW5BWr2F6lZ3kDV6Mk1S72B3XtW5nLmsY7xjjxHW4YkMx04yhMcsW1-jsDC48Spx4W1TwJWK3kd4NRW87ygby6lVdgdW8-T78880W4vhW1v5rRZ1WQSTcW6wMF3_5SpSc2W18FzLg5yPW5yW7WKSMy1vDtFfW2-njGt38Z6jCW9dVvcx3lY0ndN6Rwbw5r5RxgW273J625WCLyjW8z1LjY5DlvkWVpy2167vrJX-W7Cq_Y119S45kW2Fc0pj5kllXmN7dPt83vxkNyW8PBdHN6JDtKMVZsczg8TZ8gSW10FTQx5JkzHkW4x1rVh6lpNcKW6mV44P4gjnq3W8qh95Q1P-MRYW4KdHCc3ZLKXcW5hktbN72_13gVJpX4n7Py6dFW11sgF379-ZhMW7tfJRQ2V6hdxW6HD54-5rRg60W59913q5BGZ1pW2tJ8zf6SBrYsf7p5Lcb04" style="color:#00a4bd; text-decoration:none; border:0" data-hs-link-id="0" data-hs-link-id-v2="P97D2rd9" target="_blank"> <img src="https://marketingagainstthegrain.com/hs-fs/hubfs/Creative%20AI%20Systems%20Stack-1200x628_2A.png?upscale=true&name=Creative%20AI%20Systems%20Stack-1200x628_2A.png" width="100%" alt="The creative marketer's AI stack: 7 workflow hacks" style="outline:none; text-decoration:none; display:block; border-radius:4px; border:0"> </a> </div> <div style="padding: 0 30px;"> <h3 style="font-family:Arial, Helvetica, sans-serif; font-size:20px; font-weight:bold; color:#1A1A1B; margin:0 0 10px 0; line-height:1.25"> </h3> <div class="partner-body-links" style="font-family: Arial, Helvetica, sans-serif; font-size: 15px; color: #1A1A1B; line-height: 1.5; margin-bottom: 35px;"> <style> .partner-body-links a { color: #192733 !important; text-decoration: underline !important; } </style> <h2 data-path-to-node="13" style="font-size:22px; margin:0; line-height:150%"><strong>Your smallest team can outrun the biggest agency<br></strong></h2> <p> </p> <p data-path-to-node="14">Most marketers think headcount is the bottleneck. They're wrong — hard. The real edge isn't more people, it's smarter pre-work: <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWl5nR3bW5BWr2F6lZ3lyW2cKWf42tPDtLW4dRZNl1Q3HrnN3k_MnfTy7w_W2rXsBF74jpPhW6nTSDS9gxc53MxqLxpp5T9fW2x6HPG88d83bW4d9tg36_Gjx7W1T8g-K714M2nW5N7V536HKYz_W5Hg-CL8b1k6CW6Vc4914X0PTGW7h1vN1289kXCW3S4ZjZ4nVC3HW71V4x73NWQZpN5fpCY64kvTTW9g6sS77KgKldW7kG6j113gnJNW39GYBH6-KMJHW8FZsPg2gKSnLW3Ht2ZY7N2RZGW54Vvmv1Grv5TN6FSCDGZhWwFW2hdxgd1TGy7QW9fM8K05VFvfqW6XtP-V4W6_8fW6NFvNz4T4Tv3N88Qlkx4p2W1W5jFp427NbL-4W9jLtYy3nPkTXW32VQ3F8xYqTlW3bFCJg353z06W1jhfbt4WVdGgW1MBPL84YQhx-f8v_94d04" rel="noopener" style="color:#00a4bd" data-hs-link-id="1" data-hs-link-id-v2="KcDolGLw" target="_blank">scenario frameworks</a> built before the fire drill, not during it.</p> <p data-path-to-node="14"> </p> <p data-path-to-node="14">Lean teams win when they stop improvising and start systematizing. The secret is platform-specific thinking that maps audience behavior to channel logic:</p> <ul> <li data-path-to-node="14"> <p>Facebook audiences convert on urgency and mission-driven fundraising hooks</p> </li> <li data-path-to-node="14"> <p>TikTok and Instagram reward raw reach over polished production</p> </li> <li data-path-to-node="14"> <p>Scenario planning locks in everyone's lane before chaos hits</p> </li> <li data-path-to-node="14"> <p>One afternoon of setup creates months of repeatable output</p> </li> <li data-path-to-node="14"> <p>Consistent brand voice without a full creative department</p> </li> </ul> <p>Less team. More leverage. That's the whole game.</p> </div> <div style="text-align: center !important; width: 100%;"> <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWl5nR3bW5BWr2F6lZ3nQW2Dk5xT6wyCKyW76V34M61zzrYW2M186Z34dsjMW604xLl37L17XVvH0kd9hdNKVW6LzRh05DS0LYW4SMtFT89cKDtW4y4M1259J3JyN3FVQh0k38SVW8cxkW_8zsJlYW7x_1Sr4rZjHXN2K4HzLbYtrsW5795Wk4j22xHW4N987X31pxmVW5m5ggJ7Pcv80W1hjbs17q1VjpVFCHcm82YFYqW4mbcrH7r0v9VW91_wsz3M9tFBW2sGGJD6T8YCGW1n33NP3jT7F_W66VLnM66HKPqW2lw8d833ZMVwW91x2XL1tkG14N7NQR-nT-ccrW8Sn9JV1Z6CnhW2cDZjP2kWqmgVwTFxT220LbXMHbbyVCzn58W5KpdyC5q7PM1W8Gl_mP18Fgg9W5zMB4g5l4vxbW8DcHwj9jznG0N636TGWWQxSMf59-DCd04" style="font-family:Arial, Helvetica, sans-serif; background-color:#FFBC49; color:#192733; padding:12px 36px; font-weight:bold; font-size:16px; text-decoration:none; border-radius:8px; display:inline-block" bgcolor="#FFBC49" data-hs-link-id="2" data-hs-link-id-v2="cKj+cZQI" target="_blank"> Build the system </a> </div> </div> </div> </div></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module_17820883346282" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table role="none" border="0" cellpadding="0" cellspacing="0" style="vertical-align:top" width="100%"> <tbody><tr> <td align="center" style="font-family:Arial, sans-serif; color:#192733; font-size:0; word-break:break-word"> <p style="font-size:1px;border-top:1px solid #ff8933;width:100%;margin:0 auto;"></p>  </td> </tr> </tbody></table></div></td></tr></tbody></table> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:30px 30px 10px"><div id="hs_cos_wrapper_module_17782723966894" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><h2 style="font-size:22px; margin:0; line-height:150%"><strong>Lingering Questions</strong></h2></div></td></tr></tbody></table> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 20px"><div id="hs_cos_wrapper_module_17820882645791" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module_17820882645791_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="font-size:17px; margin:0; line-height:150%"><span style="font-size: 14px;">THIS WEEK'S QUESTION</span></h3> <p style="line-height:150%"><span style="font-size: 14px;">When you're producing a campaign or building creative work with a partner, what's the North Star, the thing you protect no matter what? —Abrielle Kuo, Creative producer and partnerships strategist</span></p> <p style="line-height:150%"> </p> <h3 style="font-size:17px; margin:0; line-height:150%"><span style="font-size: 14px;">THIS WEEK'S ANSWER</span></h3> <p style="line-height:150%"><span style="font-size: 14px;">Wong says: The Trevor Project's core demographic is LGBTQ+ young people, and their wellbeing serves as our North Star. </span></p> <p style="line-height:150%"> </p> <p style="line-height:150%"><span style="font-size: 14px;">When our marketing, creative, and communications teams are building campaigns or working with partners, we always ask ourselves: <span style="font-weight: bold;">Do the messages and creative help improve outcomes for LGBTQ+ youth? Will this campaign help us build a brighter future for LGBTQ+ young people? In addition to their experiences, do they see queer joy, possibility, and hope reflected in our work? </span></span></p> <p style="line-height:150%"> </p> <p style="line-height:150%">Our research, which surveys thousands of LGBTQ+ young people directly about their mental health experiences, tells us what our communities have known for a long time: visibility, support, and acceptance are critical to preventing suicide and fostering positive mental health outcomes.</p> <p style="line-height:150%"> </p> <h3 style="font-size:17px; margin:0; line-height:150%"><span style="font-size: 14px;">NEXT WEEK'S LINGERING QUESTION</span></h3> <p style="line-height:150%">Wong asks: <span style="font-weight: bold;">How do you bring human-centered storytelling and narratives into your campaigns, and how are those stories expressed differently across platforms? </span></p> <ul style="line-height:150%"></ul></div></div></td></tr></tbody></table> <div id="hs_cos_wrapper_module_17820884387533" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table class="hse-image-wrapper" role="presentation" width="100%" cellpadding="0" cellspacing="0"> <tbody> <tr> <td align="center" valign="top" style="font-family:Arial, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:10px 20px; font-size:0px"> <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWF2-ZW0W69sMD-6lZ3pWW5dv-2z1gJRZJW94bKKC4Q--_4W5c7_vN58Qw2xW5--FNF4JvgqyW8K1DZ477RXMcVxty9-3N_1nkW60PWd_1VvJ9YW3p5jrk1H8k-fW89rdyy7qqgvCW7VB65f2NByTrW5mxNDq5zm1dBN9gnt4nCcHv_M1Vr0Z2JgzlN9cc5x2qY73qW4R305D1lYNJcW6hC1Cf2s3pz2VzTQ8r8HlcqpW1hFdgy7cKqL6Vm95583WC8vRW2YTTN095p4wQf3cP9wb04" target="_blank" style="color:#00a4bd" data-hs-link-id="0" data-hs-link-id-v2="kTFnHLxI"> <img alt="marketing hot takes" src="https://marketingagainstthegrain.com/hs-fs/hubfs/marketing%20hot%20takes.png?width=1120&upscale=true&name=marketing%20hot%20takes.png" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560" align="middle"> </a> </td> </tr> </tbody> </table></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 20px"><div id="hs_cos_wrapper_module_17820887009275" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module_17820887009275_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="font-size:17px; margin:0; line-height:150%">Will these marketing hot takes stand the test of time? </h3> <p style="line-height:150%"> </p> <p style="line-height:150%">Come hang out with us on Instagram! <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWF2-ZW0W69sMD-6lZ3p7W1NkL6R8hybvTW8dD6Lh7SbxDsW3KlMTg2t4ZJgW7xLZV5746yX5W2NcX-H6lW4ClW64Q98R1v4bcwW14734R2Cr5NLW8dTsSb7jBQQBW6Lxv3G1BfN5vW1dhsHh7b_2mPW5fb76Q7Cs1cwW4dl6pv3GlWHqW5mSPVG3lhgrWW72Hgyz7pJ0B5W35vV6956bYfyW6wQFvm2rsnflW1drNxq6PGkCgW4N7DH_4cGQthW80sm1y12n5Q_W4P3MkS2D-g0lf2BQm4404" rel="noopener" style="color:#192733" data-hs-link-id="1" data-hs-link-id-v2="0HN5e3ni" target="_blank">Share your marketing hot takes with us.</a></p></div></div></td></tr></tbody></table> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:10px 30px"><div id="hs_cos_wrapper_module_17788673124151" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table role="none" border="0" cellpadding="0" cellspacing="0" style="vertical-align:top" width="100%"> <tbody><tr> <td align="center" style="font-family:Arial, sans-serif; color:#192733; font-size:0; word-break:break-word"> <p style="font-size:1px;border-top:1px solid #ff8933;width:100%;margin:0 auto;"></p>  </td> </tr> </tbody></table></div></td></tr></tbody></table> <div id="hs_cos_wrapper_module-17-0-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-general-type="widget" data-hs-cos-type="module"><table class="hse-image-wrapper" role="presentation" width="100%" cellpadding="0" cellspacing="0"> <tbody> <tr> <td align="center" valign="top" style="font-family:Arial, sans-serif; color:#192733; word-break:break-word; text-align:center; padding:15px 30px 5px; font-size:0px"> <img alt="Marketing Against the Grain" src="https://marketingagainstthegrain.com/hs-fs/hubfs/media-brands/Marketing%20Against%20the%20Grain/marketing-against-the-grain-2026/March%202026%20Logos/March%2026,%202026%20Logos/MATG%20%26%20The%20Hustle%20Email%20Logo_MATG_Hori_Opt3.png?width=826&upscale=true&name=MATG%20%26%20The%20Hustle%20Email%20Logo_MATG_Hori_Opt3.png" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="413" align="middle"> </td> </tr> </tbody> </table></div> <table role="presentation" cellpadding="0" cellspacing="0" width="100%" class="" style="table-layout:fixed"><tbody><tr><td style="font-family:Arial, sans-serif; font-size:15px; color:#192733; word-break:break-word; padding:20px 30px 10px"><div id="hs_cos_wrapper_module-17-0-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="hs_cos_wrapper_module-17-0-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p style="text-align:center; line-height:125%" data-path-to-node="9" align="center"><span style="font-size: 15px;">This week's email was brought to you by Laura M. Browning. Editing by Ben “Pairs every path forward with a problem” Berkley.</span></p> <p style="text-align:center; line-height:125%" data-path-to-node="9" align="center"> </p> <p style="text-align:center; line-height:125%" data-path-to-node="10" align="center"><span style="font-size: 15px;"><strong>SUBSCRIBE TO OUR OTHER NEWSLETTERS</strong></span></p> <p style="text-align:center; line-height:125%" data-path-to-node="10" align="center"><span style="font-size: 15px;">Business news, but not boring: <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWl2-ZW0W5BW0B06lZ3n9W38X22L32Z5LkW5TdVJq3Fh_P5W6C7ZLm5DhXYMW7CvLwL4Rzb5MMGY2PXxDWpQN3t3m7Hlny57W7wGZQT1MBGBZW3Gcj_j79HnzJW1bsdv861zfbKW32ph0r1Ny-wsN8mHM0XVtHKDN2n6b90x8vRLW54CdbB1zgL5NW4w8F_67-wdl3W1m36LY4b-cMQW15NXsN7F8XbkN21QSfW1VcmrW22x1XR5RXl7Ff4s9hhF04" rel="noopener" style="color:#192733" data-hs-link-id="0" data-hs-link-id-v2="lAmjrZBz" target="_blank"><strong><span style="color: #192733;">The Hustle</span></strong></a> | Stay current on AI: <span style="color: #192733;"><a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWl2-ZW0W5BW0B06lZ3n5W4_hqCS2BtbH9V5CnN2840fVXW57Z1pV5vHpGGW97FqFx7dN4YXW2z052p7vXzQBW5-n9_j5kXx-hW1KZ9w077jS1yW6nnmjS5yXk_RW8C3M0t3FxkP2W6xHdhL74Nrj-W4k4g9z8bfnmYW2QWlbM7Thj2DW1WPg8s6pDLmXN5h_GgsS0KhXVHskRH6gmXppW4nx4vN2tpKm9VjZLf882QmgXW87Fg2K9dfF23f5XytpK04" style="color:#192733" rel="noopener" data-hs-link-id="0" data-hs-link-id-v2="L6HJJlI6" target="_blank"><strong>Mindstream</strong></a></span> | Grow your business: <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWF32hJ2W69sMD-6lZ3lfW4834sB6lxfQgW8XfN5v5G2Bl0W5kD7vD6Rb65-W7b8kZK3ZyYKMW6jd_KN1BgQyWW1h_N-Q7TTrgyW58rnvH96fWW9W8Nshdv4sdTXNW4fyKxh1ThBNLW3KX-YV7N3dY0W224qNj7q_C3CW6hPMwq6fVpMSW6-5fHx70XYW0W3zYtD14vv8hSVcmDg-76KtjTN1J0-p1Tp2y0N3Ph-dqGWrN-W8R0pQ28W1vfPW5KhQTP1tCkPRVnSQx47YtXfwf5nlHDP04" style="color:#192733; font-weight:bold" rel="noopener" data-hs-link-id="0" data-hs-link-id-v2="OnP+Ex7V" target="_blank">Starter Story</a> | Sell better: <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWY2-ZW0W6N1vHY6lZ3p8W2J3Yny3cSdBrW2HNcMj1mqQWCW2FLVJd5Bh4s-W5B5Fvw8_V2JJW2tVZJn8r7M9DW1WcmZ15NMHvcW7Z9n-Q6Tr7JWW8qVBTF27MP_bN1MDF8FPJQC3W8ShtXD5dYRVFW6gt3W51tZd-NW5Jf5PY17yC-GW3BNNY66bjDmKW4tMpbs3MsJDLW3t80R_1nD7z8W8m8Ssl8zh3YBW7_zsn41S2Nx4W2yK0Dk12G6gDN1NfP6jwlnpKW7psJwj5t7mkCW144MQc6RqT5BW45flbb8WyrlRf3lzk6804" rel="noopener" style="color:#192733" data-hs-link-id="0" data-hs-link-id-v2="SjL+Lc/q" target="_blank"><strong><span style="color: #192733;">The Science of Scaling</span></strong></a></span></p> <p style="text-align:center; line-height:125%" data-path-to-node="10" align="center"> </p> <p style="text-align:center; line-height:125%" data-path-to-node="11" align="center"><span style="font-size: 15px;">Follow Marketing Against the Grain on <span style="color: #192733;"><a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQXx2-ZW0W7Y8-PT6lZ3plW93Vjs41Sk-CkN8LSX0RB5MCpW5CJxWj3MGskwW65xYhm8yZffsW3PTnCR6-TbChW7TqCKw608KVYW4QVdhW58l0K-W1v3fK79hzLP2W31vwq95L25TrW73pKK68R91NnN1z0rRt9NB71W5Ls4rH3X6fQsVqqMjt6G82hBN8RRy8d-6ZT9N1lGXsHMYdZpW3nXd_k5X-SfWV5b6By3CDFzrN1JSpvT-PwGGN1sL6GMznkFLW4CwGc158TBH4N53sw9T4hvbLW2RydgR8hvY72W67-n2h4dLC_zW8br0HJ7C927XW1H7-5V9dt1LTW42R4rt4-753Lf9chFyF04" style="color:#192733" rel="noopener" data-hs-link-id="0" data-hs-link-id-v2="w+WlIESy" target="_blank"><strong>LinkedIn</strong></a></span> and <a href="https://marketingagainstthegrain.com/e3t/Ctc/UB+113/d2q-Vf04/VX9Hb46rxQQDW55fJrM6kmxcHW3kyKQV5QBVDsN15bQWF2-ZW0W69sMD-6lZ3lNW9ddDTm3-d-1xW2-g6Cc4Pp8z2W4cqjfb8rSQ18W7cTJRj326qRGW6Rkj8-8Mbts6W4NZhZK5VgnR3W1kD3tk7qXjdgW3s4Hj_8lYdGwN8d3Pq9T2wqtN3Rd020kXMxCN6NmdM1QYTHTW51fRj06FsmRrW7KB2Cr4j0YQcW49f9VM51L4HYW6pRYJB5zsWV6W8tBsR43bh5mcW8Rzc1T7jG6N1W3CMqY41x08s8W7y4RGC3d0b_pW2QK-Nh8kp_Zyf6SvJgs04" rel="noopener" style="color:#192733" data-hs-link-id="0" data-hs-link-id-v2="mKbF/H4J" target="_blank"><strong><span style="color: #192733;">Instagram</span></strong></a></span></p> <p style="text-align:center; line-height:125%" data-path-to-node="11" align="center"> </p> <p style="text-align:center; line-height:125%" data-path-to-node="12" align="center"><span style="font-size: 15px;">Was this email forwarded to you? 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Plant Museum was a valuable experience. We ask that you evaluate the school tour program by completing and returning this evaluation. Your responses will assist us in monitoring and improving our programs and will provide feedback to our volunteers and staff. Thank you for your cooperation. Did you use any of the pre-visit materials? Yes No Which ones? Please rate the following experiences on a scale of 1-5 (5 being the highest). Not at all A little Neutral Somewhat Absolutely Easy to book a field trip 1 2 3 4 5 Useful pre-visit materials 1 2 3 4 5 Easy arrival process 1 2 3 4 5 Museum met your expectations 1 2 3 4 5 Educational value of the field trip 1 2 3 4 5 Entertainment value of the field trip 1 2 3 4 5 Could hear your docent 1 2 3 4 5 Docent was informative 1 2 3 4 5 Tour content was appropriate for grade 1 2 3 4 5 Value of the live theater experience 1 2 3 4 5 na Please comment on any areas you ranked 1-3. What did your students most enjoy? What did they least enjoy? Is there anything that your students didnÃ¢Â€Â™t learn that you wish they had? Do you have any suggestions as to how we could improve the studentsÃ¢Â€Â™ experience? Would you recommend this field trip to other teachers? Yes GKW9fm8s1xKkHBwNyKpWGhN9RSFBmppNaKBUsk8e9aywbdy1Lha4ZXo@slgjjtfmsfnq-ewjdyg.org AqEkbXF8InSlFAnKa4dtaa8fgyDxyoqeMuZaT3M7Hy0Z81M1E3s0xec@slgjjtfmsfnq-ewjdyg.org j9E5MzTw53WdUVllA89MKCN8mdZaTiHthJ5gjjDjXvAgBS095TKP7dG@slgjjtfmsfnq-ewjdyg.org AJJFJTzFIEHv4VaZaEDTR3eZww9LWpCrGzj813pF6XJA1FWxSbW3Hdo@slgjjtfmsfnq-ewjdyg.org 4YfWIdlknaL9v8d6lBZz2BbrYRtOKpZWlUFkhc5r5ip2XSjROoKaYXQ@slgjjtfmsfnq-ewjdyg.org --=-_-XTO_-_32ec23489ab4f21c0a03a9d202cf1b280462fd6cfd41a4ff38351cbe1791 Content-Type: image/jpg Content-Transfer-Encoding: base64 Content-ID: <koslajkatw-xgyqklsyhdoxxlvpqvindpxxh> Content-Disposition: inline Dear Teacher: We hope that your recent visit to the Henry B. Plant Museum was a valuable experience. We ask that you evaluate the school tour program by completing and returning this evaluation. Your responses will assist us in monitoring and improving our programs and will provide feedback to our volunteers and staff. Thank you for your cooperation. Did you use any of the pre-visit materials? Yes No Which ones? Please rate the following experiences on a scale of 1-5 (5 being the highest). Not at all A little Neutral Somewhat Absolutely Easy to book a field trip 1 2 3 4 5 Useful pre-visit materials 1 2 3 4 5 Easy arrival process 1 2 3 4 5 Museum met your expectations 1 2 3 4 5 Educational value of the field trip 1 2 3 4 5 Entertainment value of the field trip 1 2 3 4 5 Could hear your docent 1 2 3 4 5 Docent was informative 1 2 3 4 5 Tour content was appropriate for grade 1 2 3 4 5 Value of the live theater experience 1 2 3 4 5 na Please comment on any areas you ranked 1-3. What did your students most enjoy? What did they least enjoy? Is there anything that your students didnÃ¢Â€Â™t learn that you wish they had? Do you have any suggestions as to how we could improve the studentsÃ¢Â€Â™ experience? Would you recommend this field trip to other teachers? Yes --=-_-XTO_-_32ec23489ab4f21c0a03a9d202cf1b280462fd6cfd41a4ff38351cbe1791 Content-Type: image/jpg Content-Transfer-Encoding: base64 Content-ID: <koslajkatw-xgyqklsyhdoxxlvpqvindpxxh> Content-Disposition: inline

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